Technology

The technology layer beneath every IEG property.

A themed resort breaks when its technology breaks. IEG operates on a unified stack — show automation, show control, and a 24/7 Operations Control Center — engineered by our sister company Immersion Tech Group and operated by IEG personnel.

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IMMERSE

™

Show Automation Platform

Show automation, environmental control, interactive media, sensor integration.

IMMERSE is the show-automation platform deployed across every IEG property. It orchestrates timeline-based cues across thousands of nodes — lighting, audio, scenic motion, video, scent, environmental, and interactive media. The platform is designed for operators, not integrators: changes are deployed through a managed cue-sheet interface, audited, and rolled back if performance degrades.

Operating Capabilities

Cue runtime: Deterministic timeline execution across 10,000+ nodes per property.
Sensor integration: PIR, RFID, NFC, computer vision, depth-camera, beacon, and load-cell inputs.
Interactive media: Per-guest media branching, character dialogue trees, generative content.
Environmental control: HVAC, scent, fog, wind, and humidity tied to cue state.
Mobile app integration: Guest-app triggers, RFID wearable handoff, and progress persistence.

TITAN

™

Show Control & Ride Systems

Show control and ride-system integration. Safety-critical layer.

TITAN is the deterministic show-control and ride-control layer beneath IMMERSE. It runs on industrial PLC hardware, is interlocked with restraint and e-stop systems, and meets the determinism requirements of ASTM F2291 and the safety-integrity targets typical for amusement-ride controls. TITAN is the layer that has to keep working when nothing else does.

Operating Capabilities

Ride control: PLC-based dispatch, block control, restraint monitoring, e-stop, and rollback.
Lighting: DMX-512, sACN, and Art-Net routing with redundant lighting consoles.
Projection: Frame-locked projection mapping across multi-projector arrays.
Audio: Dante / AVB spatial-audio routing with broadcast-grade latency guarantees.
Ride telemetry: Cycle counts, brake wear, motor draw, vibration — fed to OCC for predictive maintenance.

Operations Control Center

A live picture of every system across every property, around the clock.

The OCC is staffed by IEG technical-operations personnel from a primary facility in Las Vegas with redundant capability in Orlando. Properties on managed-services or technical-operator contracts can opt into OCC coverage as a standalone service.

Live · All Systems Nominal

OCC Las Vegas · 2026-05-23

Attractions monitored

Show systems

124

Telemetry streams

312

Median alert response

38s

Annual uptime target

99.6%

Coverage

24 / 7 / 365

[OCC] Attraction sweep complete · 0 anomalies

[OCC] Capacity at 64% across 4 zones

[OCC] Zone 7 HVAC drift · auto-correcting

Interactive Layer

The systems that make a property feel alive.

Hardware and software that turn a themed environment into a reactive one. Most are deployed across multiple properties, scoped to the show requirements of each.

RFID & NFC wearables

Bands and lanyards persist guest identity, entitlements, and story progress across the property.

AI characters

Conversational characters with persistent memory and integration into the in-world story state.

Tracking & analytics

Anonymized spatial telemetry feeds capacity decisions and operating performance reviews.

Reactive environments

Rooms, walkthroughs, and queues that change based on who is present and what has happened.

Dynamic effects

Cue-driven scent, sound, light, and motion that vary by guest, time of day, and progression.

Guest applications

Native mobile applications integrated with TITAN and IMMERSE for in-park interaction and concierge.

Stack Flexibility

IEG operates on our stack — or yours.

Owners contracting with IEG can choose to standardize on IMMERSE and TITAN — operated by IEG, supported by ITG — or to operate on their existing show-control and IT platforms. We have integrated with Alcorn McBride, ETC, GrandMA, Disguise, Pixera, and Crestron stacks under prior engagements. The minimum requirement is operational visibility and security posture sufficient for the OCC to do its job.

Discuss your existing stack