We operate themed resorts and attractions so owners don't have to.
Immersive Experiences Group is a contracted resort operator. Owners and investors hire us to run their themed properties end-to-end — from pre-opening through steady-state operations to brand-defining guest experience. We carry the operating responsibility. You retain the asset.
Operating to Industry Standards
Six operating disciplines, one accountable operator.
A themed resort is the intersection of hospitality, live entertainment, heavy industrial machinery, food service, retail, and IT — all delivered to the standards guests expect from Disney, Universal, and the world's top integrated resorts. IEG runs all six disciplines under a single operating leadership.
Three ways to put IEG on the property.
Every owner-operator relationship is different. We structure contracts to match the asset, the brand control you want to keep, and the operational depth you need from us.
Full Operator
IEG assumes total operating responsibility for the property under a multi-year management contract.
- Operating staff on IEG payroll
- P&L responsibility
- Branded as your property
- Typical term: 7–15 years
Managed Services
IEG provides defined operating functions while the owner retains overall control and brand stewardship.
- Service-line by service-line
- Owner retains staff or co-employs
- Performance-linked fees
- Typical term: 3–7 years
Technical Operator
IEG operates only the show, ride, and IT systems — the most failure-sensitive layer of any themed property.
- Show, ride, IT, AV scope
- On-call and resident technicians
- 24/7 OCC included
- Typical term: 1–5 years
Properties we operate.
Four themed resorts currently under IEG operating contract. All owned by Immersive Holdings Group and operated by IEG under full-operator agreements.
A themed resort is the most complex operating environment in hospitality. Most operators aren't built for it.
Conventional hotel operators don't run attractions. Theme-park operators don't run lodging. Facilities companies don't run cast and character. IEG was built from the start to run all of them — and the show systems underneath — as a single integrated operation.
Our leadership team comes from Walt Disney Parks & Resorts, Universal Parks & Resorts, Las Vegas integrated-resort operations, and Cirque du Soleil touring productions. The operating playbook reflects that lineage.
What this means for owners
- 01 Single point of accountability.One operator, one operating leadership, one P&L. No finger-pointing between five vendors when something breaks.
- 02 Show-first operating culture.Every cast member is trained to protect the immersion. Operations is a department of show, not the other way around.
- 03 Owner stays the owner.You set brand direction, capital plans, and strategic intent. We deliver operating performance against the standards you set.
- 04 In-house technical depth.Show systems, ride controls, and IT are operated by the same organization that runs the floor. No vendor coordination meetings at 2 a.m. when an attraction goes down.
If you're planning, building, or repositioning a themed property, we should talk.
Initial conversations are confidential and free. We typically respond to qualified ownership inquiries within two business days.