What an IEG engagement looks like in practice.
Two recent engagements — one a full-operator mobilization, the other an internal capability investment. More are added as engagements progress through their public milestones.
Frontier Crossing Resort
A 14,000-guest themed western-frontier resort, mobilized from contract signature to gate open.
The Engagement
When Immersive Holdings Group selected IEG as the full operator for Frontier Crossing, the property was already deep into construction. The clock to gate open was 24 months. The operating organization did not yet exist.
The IEG mobilization team began with a 90-day operating-readiness review — capacity modeling against ride throughput, F&B cover assumptions tested against the kitchen layout, lodging RevPAR pressure-tested against the room mix. The review produced a revised opening-day operating budget, a phased recruiting plan, and a punch list of 124 readiness items that were tracked weekly through cutover.
Recruiting opened twelve months before gate open and ran through three regional hiring waves. The Cast Academy delivered training in cohorts — character workshops, attraction certifications, hospitality standards — synchronized with construction milestones so cast were ready to rehearse the moment buildings were turn-keyed. SOP authoring ran in parallel, producing roughly 3,800 documented procedures across the 11 operating departments.
Show-system commissioning was the longest critical-path activity. TITAN show control was integrated with each attraction's ride-system PLCs, with acceptance trials run during overnight shifts to avoid impacting construction crews. Soft opening was conducted in three controlled-population phases over six weeks, with formal go-live decisions made by an integrated owner-operator readiness board.
Scope
- Operating concept review and capacity modeling
- Workforce planning (~2,200 opening crew)
- SOP authoring across 11 operating departments
- Show-system commissioning across 22 attractions
- Cast Academy training program stand-up
- Soft-opening with controlled-population trials
Results
- 24 mo
- From signature to gate open
- 2,200
- On-property positions hired
- 11
- Operating departments stood up
- ~3,800
- SOPs authored and certified
IEG Operations Control Center
Stand-up of a 24/7 Operations Control Center serving every IEG-operated property — and the first redundancy facility in Orlando.
The Engagement
A themed resort breaks when its technology breaks — and when technology breaks at 2 a.m., somebody has to be watching. IEG's answer was to build a single Operations Control Center serving every property under management, staffed continuously by IEG technical-operations personnel.
The primary facility opened in Las Vegas in Q1 2026. Eighteen workstations face a wall of operations displays showing live telemetry from every attraction, show system, lodging system, and guest-flow sensor across every property. Behind the wall, a quiet-room handles escalations and owner calls. Below the operating floor, an environmental and security room runs the OCC's own continuity systems.
Integration is the hard part. Each property's show-control stack (TITAN), automation platform (IMMERSE), ride-system PLCs, IT network, and POS environment had to be unified into one operating picture without creating attack surface or operational coupling between properties. IEG built the integration layer around standardized event schemas, time-series storage, and per-property access controls — engineered by Immersion Tech Group and operated by IEG OCC staff.
A redundant facility is being stood up in Orlando in late 2026. The two sites operate in active-active configuration so that an OCC outage at one site does not interrupt operations or owner visibility at any property.
Scope
- OCC facility design and build (Las Vegas, primary)
- Telemetry pipeline integration across IMMERSE™ and TITAN™
- Staffing and shift-rotation design (24/7/365)
- Incident response playbook authoring
- Owner reporting and SLA infrastructure
- Redundancy facility design (Orlando, secondary)
Results
- < 60s
- Median alert response time
- 99.6%
- Annual attraction uptime target
- 312
- Live telemetry streams
- 24/7/365
- Continuous staffing
Could be the next case study on this page.
Confidentiality runs the other way too. Engagements are reported here only with owner consent and only at agreed-upon milestones.