CEO
Chief Executive Officer
Position Open
Search underway. Background: senior operating leadership at Disney Parks, Universal Parks, or comparable integrated-resort operator.
Company
Built for themed resorts. By people who have run them.
Immersive Experiences Group was founded in 2025 to operate themed entertainment destinations at the standards of the world's best integrated resorts — for properties owned by Immersive Holdings Group, and for third-party owners who hire us under contract. The team comes from Disney, Universal, Cirque du Soleil, and Las Vegas integrated-resort operations. The operating playbook reflects that lineage.
The Facts
Company at a glance.
- Headquarters
- Las Vegas, NV (USA)
- Founded
- 2025
- Entity type
- Operating subsidiary of Immersive Holdings Group, Inc.
- Operating model
- Contracted resort operator
- Properties under contract
- 4 (all IHG-owned, in pre-opening)
- Forward pipeline
- Active conversations with eight third-party owners
- Headcount
- ~120 corporate, scaling to ~3,800 on-property by 2028
- Insurance carrier
- AIG (general liability), Lloyd's syndicates (attractions)
Why We Exist
Themed resorts have no natural operating peer group.
The Marriotts and Hiltons operate hotels. The Cedar Fairs and Six Flags operate parks. Aramark operates food. Highgate and Aimbridge operate hotels at scale for third-party owners. Disney and Universal vertically integrate everything inside their own walls — and don't operate for anyone else.
That gap leaves third-party themed-resort owners with a choice: assemble five or six vendors with no shared operating culture, or staff their own operating company from scratch. Neither produces the consistency a themed property requires.
We built IEG to fill that gap. A single operating organization with the experience to run all five domains — hospitality, attractions, entertainment, F&B, technical — and the in-house technical depth to operate the show systems underneath them. Built specifically for owners who want to focus on the asset, not on running it.
Where Our Team Comes From
Hospitality
Disney Parks & Resorts, Four Seasons, Wynn Las Vegas, MGM Resorts International, Aman Resorts.
Attractions
Universal Parks & Resorts, Cedar Fair, SeaWorld Parks & Entertainment, Walt Disney Imagineering, IAAPA technical committees.
Entertainment
Cirque du Soleil, Broadway Across America, Punchdrunk, and immersive-theater producers.
Technical
Show-systems integrators, ride manufacturers, control engineers, and the platform team from Immersion Tech Group.
Leadership
The operating team.
Senior operating leadership is organized around the property functions, not corporate staff. Each leader carries direct on-property accountability. Executive searches are active for the positions below; placeholder cards show the structure of the team as it builds out.
COO
Chief Operating Officer
Position Open
Direct operating responsibility for every property engagement, including P&L and engagement performance against owner KPIs.
POM
SVP, Pre-Opening & Mobilization
Position Open
New-property stand-up, operator transitions, brand repositioning, and rehearsal management.
TCH
SVP, Technical Operations
Position Open
Show systems, ride controls, IT, AV, and the 24/7 Operations Control Center across all properties.
GX
SVP, Guest Experience
Position Open
Cast, character, hospitality standards, accessibility, and reputation programs.
HSP
SVP, Hospitality
Position Open
Lodging, food and beverage, retail, and ticketing across every IEG-operated property.
S&C
VP, Safety & Compliance
Position Open
ASTM, ISO, OSHA, and food-safety programs. Independent audit liaison and regulatory affairs.
P&C
VP, People & Culture
Position Open
Recruiting, the Cast Academy, compensation benchmarking, and workforce planning.
Senior Operating Roles
Search firms are engaged for the CEO, COO, and SVP-level positions.
Bios and headshots are issued upon hire and on contract qualification.
Standards
The standards we operate to.
Industry standards, codes, and certifications that govern every IEG property. These are not aspirational — they are written into the operating contract and audited annually by independent third parties paid for by IEG.
ASTM F24
Family of standards governing amusement-ride design, manufacture, inspection, operation, and maintenance.
ASTM F2291
Design and manufacture of amusement rides and devices.
ASTM F770
Operating procedures for amusement rides and devices.
ASTM F893
Inspection of amusement rides and devices.
ISO 45001
Occupational health and safety management systems.
ISO 27001
Information-security management for guest-data systems and OCC infrastructure.
NFPA 101
Life Safety Code — egress, fire-protection systems, and occupancy classifications.
ServSafe
Food-safety certification carried by every F&B manager on shift.
IAAPA
International Association of Amusement Parks and Attractions — trade and standards body.
Ecosystem
The Immersive Holdings operating companies.
IEG operates within a four-company group. Each company has a narrow charter and the depth that comes with that focus. IEG is the operating arm — for IHG properties and for third-party owners.
IHG
Immersive Holdings Group
Parent company. Owns the destinations IEG currently operates and the IP licensed from Immersive Collectives.
IC
Immersive Collectives
Creative engine. Develops the IP, narrative, characters, and worlds that destinations are built around.
ITG
Immersion Tech Group
Systems and platforms. Develops IMMERSE™ show automation and TITAN™ show control, deployed across IEG properties.
IEG
This Company
Immersive Experiences Group
The operating arm. Day-to-day operations of every IHG destination — and a contracted operator for third-party themed resorts.