Immersive Experiences Group
Services

One operator. Seven disciplines. Scoped to your property.

Most operators are organized around one function: hotels, food, attractions, or technical. IEG is organized around the property — and the show. Take the full menu, or take what you need.

01 / 07

Pre-Opening

Typical: 18–36 months prior to gate open

Operational programming

Operating concept review, capacity modeling, staffing forecast, departmental org design, and operating-budget development tied to ride throughput, F&B covers, and lodging RevPAR assumptions.

Recruiting & training

Workforce planning, recruitment campaigns, hospitality and character training, technical certification, and rehearsal block management — deployed through the IEG Cast Academy.

SOP authoring

Every operational procedure — from morning ride checks to character-meet protocols to severe-weather closure sequences — documented, safety-reviewed, and integrated into the digital procedure library.

Commissioning & rehearsal

Show-system integration tests, attraction acceptance trials, controlled-population soft openings, and tech rehearsals across all show-driven venues.

02 / 07

Park & Attractions

Daily, year-round

Attraction operations

Daily open/close, dispatch supervision, capacity load balancing, line management, and incident response. Operators are trained to ASTM F770 standards.

Live entertainment

Show schedules, stage management, character integration, parade and atmospheric ops, talent contracts, and venue turn-management between performances.

Themed environment

Atmospherics — lighting, sound, scent, prop maintenance — held to a daily punch-list managed by show-quality leads in each themed land.

Crowd & queue management

Real-time capacity monitoring, virtual queue operation, dynamic pricing inputs, and crowd-flow redistribution between zones.

03 / 07

Hospitality

Daily, year-round

Hotel & lodging

Themed-room operations, narrative housekeeping, in-room story integration, concierge, valet, and shuttle. Every front-line cast member is part of the property's story.

Food & beverage

Themed restaurants, immersive bars, quick-service, banquet, and in-park F&B. Menu engineering supports narrative consistency and operating margin.

Retail & merchandise

Themed shop operations, exclusive product programs, RFID-linked sales attribution, and inventory tied to ride and show capacity.

Ticketing & access

Day tickets, multi-day passes, annual passes, group sales, and RFID wearable programs that bind every entitlement to the guest.

04 / 07

Technical Operations

Daily, year-round · 24/7 OCC support

Show systems

DMX/sACN lighting, sACN-routed audio, projection mapping, animatronics control, scenic motion, and pyrotechnic interlocks — operated through the IMMERSE™ platform.

Ride & attraction controls

PLC-based safety control, dispatch interfaces, e-stop systems, restraint monitoring, and ride telemetry — operated through TITAN™ Show Control.

IT & networking

Layered network operations, RFID & NFC infrastructure, guest Wi-Fi, point-of-sale systems, telemetry pipelines, and edge compute at the venue.

OCC monitoring

A 24/7 Operations Control Center tracking attraction status, guest flow, system telemetry, and active alerts across the property and across all properties under IEG management.

05 / 07

Safety, Risk & Compliance

Continuous, with formal annual audit

Attraction safety

Programs designed around the ASTM F24 family of standards — F2291 (design), F893 (inspection), F770 (operations), F2783 (kiddie rides). Inspection cadence documented and audited by third parties.

Workplace safety

OSHA-compliant general-industry safety, fall protection, lockout/tagout, hot work, confined space, and contractor safety programs.

Food safety

ServSafe-certified management on every shift, HACCP plans for all themed-dining concepts, allergen-management protocols, and twice-annual third-party audits.

Emergency operations

On-property EMS, severe-weather protocols, evacuation rehearsals, active-threat response, and direct liaison with local fire and law enforcement.

06 / 07

Guest Experience

Designed at pre-opening, refined daily

Cast & character

Recruiting, training, costuming, character continuity, and the day-to-day craft of staying in show. Includes accent coaches and acting directors for narrative-heavy properties.

Hospitality standards

Mystery shopping, guest journey audits, service-recovery protocols, and the codified service standards that govern every guest interaction.

Guest flow & accessibility

Wayfinding, accessibility programs (DAS, sensory bags, attraction accommodations), and the operational design that keeps the property moving without breaking immersion.

Reputation & social

Reviews monitoring, social listening, on-property recovery teams, and quarterly Net Promoter analysis tied to actionable operating changes.

07 / 07

Transitions

Project-based

New-property mobilization

Full pre-opening engagement, ending in a documented hand-over to steady-state operations and the OCC.

Operator transitions

Inbound transitions from another operator: staff onboarding, SOP migration, systems integration, and brand recalibration. Typical period is 6–12 months.

Brand repositioning

When an owner wants to reposition a property's theme or service tier, IEG runs the operational transition while the asset stays open.

Contract exit

At end of term: knowledge transfer, staff retention or transition, SOP licensing, and a clean hand-over to the owner or to a successor operator.

Scope It Together

Every contract is scoped to your property.

The first conversation is about what your asset actually needs — not what we want to sell. Most engagements span two to four service lines. Some take the full operator scope; others start with technical operations and grow from there.